BRAINSTORMING THE
ARMED SERVICES EDITIONS


BY THE END OF 1942, it had become clear that the Armed Services needed not only a new system of distributing reading material, but also a new type of book: one that was cheap enough for the Services to buy, small enough for a Gl to carry, and interesting enough to appeal to a broad audience.

The Library Section, a division of the Morale Branch in the U.S. War Department, attacked the problem in an ingenious way: instead of working on book design in a vacuum, the Library Section first found production equipment capable of producing cheap and fast printing, and then tailored the design of the books it intended to produce to fit these presses. The chief of the Library Section, Ray L. Trautman, and a graphic arts specialist named H. Stahley Thompson discovered that the rotary presses used to print monthly pulp and digest magazines were available between issues for extended periods of time.

Thompson concluded that such presses could print paperback books for less than 10¢/copy on runs of 50,000 or more and for as little as 5¢/copy on runs of 100,000.

The result was the Armed Services Editions (ASE's), a series of oblong-shaped paperbacks printed in an unusual but handy format.










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